Chairman & CCO of Siltanen & Partners, Rob Siltanen, talks about the behind the scene’s story of Apple’s renowned “Think Different” campaign. This article, recently published by Forbes, discusses Rob’s detailed experience working with the legendary Steve Jobs, and the trials and tribulations of getting an idea from conception to finished creative work.
Click here to read the full article: http://www.forbes.com/sites/onmarketing/2011/12/14/the-real-story-behind-apples-think-different-campaign/
